In-Person Events
Startup Growth Marketing
Monday, May 15 - Wednesday, May 24
Join us for one workshop or compound your learnings with all five! You’ll learn from a variety of experts like Ben Mayer, Sr. Global Campaign Activation Manager at AWS; Megan Dubinsky, Sr. Field Marketing Manager at AWS; Lena Cheng, Managing Director at Best Friend Jack; and Ryan Steingard, Principal and Founder of Snowball Marketing—experts who’ve practiced what they preach to create intrepid growth for startup brands.
Location: San Francisco Startup Loft
525 Market Street (Courtyard Entrance), San Francisco, CA 94105
May 15, 1 PM - 4 PM PDT: Startup Growth Marketing Foundations
May 16, 10 AM - 1 PM PDT: Awareness and Acquisition Tactics
May 17, 10 AM - 1 PM PDT: Evaluating Growth Marketing Channels and Tools
May 23, 10 AM - 1 PM PDT: Growth & Brand Marketing Synergies
May 24, 10 AM - 1 PM PDT: Measuring Marketing ROI
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100,000+ databases migrated to AWS 10,000+ data lakes and data warehouses deployed on AWS Hundreds of thousands of customers rely on AWS Databases
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Workshop Details
Startup Growth Marketing Foundations
Monday, May 15 | 1-4 PM PDT
As a startup, you don’t have the traditional marketing resources of established companies. Growth marketing enables you to move quickly, be data-driven, and most importantly, build awareness while powering organic growth through incredible customer experiences. In this workshop, learn the fundamentals of growth marketing and how to apply it, regardless of business model. We’ll give you actionable frameworks using the Growth Loop and best practices to apply tactics that enable repeatable, predictable, controlled experimentation.
Awareness and Acquisition Tactics
Tuesday, May 16 | 10 AM-1 PM PDT
In the earliest stages, you’re competing for the scarcest resource from prospective customers: attention. In this workshop, we focus on “top-of-funnel” experimentation to acquire new users and customers. We’ll look at the customer journey and the interaction points they have with your product or service, and how to optimize those interaction points. If you’re looking to run growth marketing campaigns at high velocity to “fill the funnel” with high volume prospects, this workshop is for you!
Evaluating Growth Marketing Channels and Tools
Wednesday, May 17 | 10 AM-1 PM PDT
The success of a growth model relies heavily on campaigns you run—and the channels you choose to run them through. During this workshop, you’ll identify your current channels, which to delete, and which to optimize. You’ll create your own Channel Scorecard to assess different modes by which you can acquire your customers. We’ll also look at how to read the data from experiments that help you calibrate and make informed decisions for growth.
Growth & Brand Marketing Synergies
Tuesday, May 23 | 10 AM-1 PM PDT
Success doesn’t come from simply marketing products and services; it comes from building a brand. But what’s the difference between growth and brand marketing? Brand marketing elevates your story and sparks an interest from your customers to creates a memorable experience. Growth marketing enables a better customer experience to induce brand loyalty. In this workshop, you’ll learn how to build your brand’s personality through various channels and differentiate yourself from the competition. We’ll share stories of how different brand campaigns were launched in tandem with growth marketing experiments to achieve better customer acquisition and retention.
Measuring Marketing ROI
Wednesday, May 24 | 10 AM-1 PM PDT
You’ve heard of Customer Acquisition Cost and you know companies spend a lot of money on marketing to drive awareness. But are those dollars doing anything to grow the business? If you have a leaky funnel, your investments in the top-of-funnel will go to waste. In this workshop, you’ll learn how to measure return on investment based on your marketing spend and experimentation. Understanding your MROI helps you determine the success of the programs and campaigns you run across the various channels you use to market. We’ll also discuss and explore analytics tools that can precisely measure brand marketing effectiveness and overall ROI.
Event Agenda
- Business track topics
- Technical track topics
- Track3 Session 1
- Track4 Session 1
- Track5 Session 1
- Track6 Session 1
- Track7 Session 1
- Track8 Session 1
- Track9 Session 1
- 10 Session 1
Business track topics
Business track topics
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Raising money in Miami
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Scaling for your first 10 million users
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CXO Roundtable panel
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Talent recruitment: Hire like a unicorn
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Miami tech roadmap and startup opportunities
Technical track topics
Technical track topics
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Building Serverlesspresso: serverless ordering and fullfilment system (workshop)
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Creating event-driven architectures
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Evolving security capabilities
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Serverless containers
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AI & machine learning
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Choosing the right database
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Observability and system recovery
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Automating developer workflows
Track3 Session 1
Tab 3 content
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Track4 Session 1
Tab 4 content
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Track5 Session 1
Tab 5 content
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Track6 Session 1
Tab 6 content
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Track7 Session 1
Tab 7 content
Organizations today are looking to free themselves from the constraints of on-premises databases and leverage the power of fully managed databases in the cloud. Amazon RDS is a fully managed relational database service that you can use to run your choice of database engines including open source engines, Oracle, and SQL Server in the cloud. Amazon RDS automates time-consuming database administration tasks and adds capabilities such as replication and Multi-AZ failover to make your database deployments more scalable, available, reliable, manageable, and cost-effective. This session covers why you should consider moving your on-premises Oracle & SQL Server deployments to Amazon RDS and the tools to get started.
Track8 Session 1
Tab 8 content
Organizations today are looking to free themselves from the constraints of on-premises databases and leverage the power of fully managed databases in the cloud. Amazon RDS is a fully managed relational database service that you can use to run your choice of database engines including open source engines, Oracle, and SQL Server in the cloud. Amazon RDS automates time-consuming database administration tasks and adds capabilities such as replication and Multi-AZ failover to make your database deployments more scalable, available, reliable, manageable, and cost-effective. This session covers why you should consider moving your on-premises Oracle & SQL Server deployments to Amazon RDS and the tools to get started.
Track9 Session 1
Tab 9 content
Organizations today are looking to free themselves from the constraints of on-premises databases and leverage the power of fully managed databases in the cloud. Amazon RDS is a fully managed relational database service that you can use to run your choice of database engines including open source engines, Oracle, and SQL Server in the cloud. Amazon RDS automates time-consuming database administration tasks and adds capabilities such as replication and Multi-AZ failover to make your database deployments more scalable, available, reliable, manageable, and cost-effective. This session covers why you should consider moving your on-premises Oracle & SQL Server deployments to Amazon RDS and the tools to get started.
10 Session 1
Tab 10 content
Organizations today are looking to free themselves from the constraints of on-premises databases and leverage the power of fully managed databases in the cloud. Amazon RDS is a fully managed relational database service that you can use to run your choice of database engines including open source engines, Oracle, and SQL Server in the cloud. Amazon RDS automates time-consuming database administration tasks and adds capabilities such as replication and Multi-AZ failover to make your database deployments more scalable, available, reliable, manageable, and cost-effective. This session covers why you should consider moving your on-premises Oracle & SQL Server deployments to Amazon RDS and the tools to get started.
Multiple City Registration
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Our Partners
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Session Proficiency Levels Explained
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Level 100
Introductory
Sessions will focus on providing an overview of AWS services and features, with the assumption that attendees are new to the topic
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Level 200
Intermediate
Sessions will focus on providing best practices, details of service features and demos with the assumption that attendees have introductory knowledge of the topics
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Level 300
Advanced
Sessions will dive deeper into the selected topic. Presenters assume that the audience has some familiarity with the topic, but may or may not have direct experience implementing a similar solution
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Level 400
Expert
Sessions are for attendees who are deeply familiar with the topic, have implemented a solution on their own already, and are comfortable with how the technology works across multiple services, architectures, and implementations
Who should attend?
Calling all startups! AWS Startup Day San Francisco is an educational conference for cloud-native startups. The topics are presented through multiple tracks and will be most helpful to specific roles within companies ranging from early stage (post-MVP) to mid/growth stages:
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Builders, developers, and IT architects
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CTOs
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Business leaders
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VC, incubator, and accelerator investors
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Community leaders
Why should I attend?
AWS Startup Day is a conference with content you simply will not find anywhere else, at no cost to you. There are separate business and technical tracks offering opportunities to get hands-on cloud technology, ask questions and learn from experts.
Builders and developers can explore design decisions in a workshop environment to create production-ready, secure and scalable serverless applications. Choose breakout sessions and learn how to choose the right database, modernize your data warehouse, deploy containers, and drive transformation using AI.
Business leaders will learn how successful companies are attracting investment and solving business challenges through strategic use of cloud services.
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Featured Speakers
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Alvaro Echeverria
Regional GM, AWS Startups
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Francis Suarez
Mayor, City of Miami
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Chris Munns
Technology Lead/Advisor, AWS Startups
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Alexandra Wilkis Wilson
Co-Founder and Managing Partner, Clerisy, Co-Founder Gilt & GLAMSQUAD
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Alissa Dare
Principal Recruiter, AWS
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Chandler Malone
CEO, BootUP
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Zach Bruch
CEO & Co-founder, RECUR
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Gio Punzo
CEO, Streann Media
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Kirin Sinha
Founder & CEO, Illumix
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Raju Gulabani, VP of Databases, Analytics & AI, AWS
Raju Gulabani is VP of Databases, Analytics & AI within AWS at Amazon.com. He is responsible for P&<, product management, engineering and operations for Database services such as Amazon Aurora and Amazon DynamoDB, and Analytics services such as Amazon Redshift and Amazon EMR, as well as AI services like Amazon Lex, Amazon Polly, and Amazon Rekognition. Prior to joining Amazon in his current position in 2010, Raju spent four years at Google and built the Google Apps business (now known as G Suite).Earlier in his career, Raju founded an Intel backed Wi-Fi Voice over IP company as well as held engineering management positions at Microsoft.
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Ryan Kelly, Data Architect, Equinox
Ryan Kelly is a data architect at Equinox, where he helps outline and implement frameworks for data initiatives. He also leads clickstream tracking which helps aid teams with insights on their digital initiatives. Ryan loves making it easier for people to reach and ingest their data for the purposes of business intelligence, analytics, and product/service enrichment. He also loves exploring and vetting new technologies to see how they can enhance what they do at Equinox
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Richard Boyd, Cloud Data Engineer, iRobot
Richard Boyd is a cloud data engineer with the iRobot Corporation’s Cloud Data Platform where he builds tools and services to support the world’s most beloved vacuum cleaner. Before joining iRobot, Richard built discrete event simulators for Amazon’s automated fulfillment centers in Amazon Robotics. His previous roles include cyber warfare systems analyst at MIT and research for the Center for Army Analysis. He holds advanced degrees in Applied Mathematics & Statistics.
Customer Highlights
Epics Games’ entire analytics platform runs on AWS. Billions of game events, like player interactions on the map, their accuracy, damage taken and dealt, and what resources they are using are all sent to AWS.
Epics Games’ entire analytics platform runs on AWS. Billions of game events, like player interactions on the map, their accuracy, damage taken and dealt, and what resources they are using are all sent to AWS.
Epics Games’ entire analytics platform runs on AWS. Billions of game events, like player interactions on the map, their accuracy, damage taken and dealt, and what resources they are using are all sent to AWS.
Epics Games’ entire analytics platform runs on AWS. Billions of game events, like player interactions on the map, their accuracy, damage taken and dealt, and what resources they are using are all sent to AWS.
FAQs
Where is the event?
This is a live, in-person conference hosted by AWS at the Startup Loft in downtown San Francisco.
Address: AWS Startup Loft: 525 Market Street 2nd Floor, Courtyard Entrance, San Francisco, CA 94105
When is the event?
May 3-4, 2023. May 3rd is for business leaders, and May 4th is for technical leaders.
How much does it cost to attend this event?
There is no cost to attend this event.
What if I cannot attend this event?
You can still register to receive relevant presentation slides and videos after the event concludes.
Do I need knowledge of cloud technology to attend?
Pre-existing knowledge of cloud technology is suggested for the technical tracks. Technical background is not required for those attending general or business track sessions.
Who is the event agenda for?
Business track content is designed for startup business leaders at companies from early stage (post-MVP) through mid/growth stages. The technical track content is designed for cloud developers, builders, and architects.
Can AWS partners attend?
AWS Partner participation at Startup Day San Francisco 2023 is limited and is by invitation only.
Can AWS employees attend?
Startup Day San Francisco is a conference for AWS customers. We do invite AWS Account Teams who have customers attending to join our networking reception.